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Digital MarketingMaster Program

Learn Digital Marketing from one of India’s leading digital marketing agencies & the prestigious BML Munjal University (BMU), ranked as one of the Best Education Brands 2020 by ET Edge, an initiative of

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  • Upcoming Batch

    21th Nov

  • Duration

    4 months

  • Fees (INR)


  • Program Format


Course Highlights

  • 90 hours Live Online Classes & 60 hours projects
  • 10+ Live Industry Projects & Practical Case Studies
  • Get Alumni Status from BML University, a Hero Group initiative
  • Guaranteed Internship with Top companies
  • 100% Placement Assistance
  • Lifetime access to class videos and study materials

Our Alumni work at

Tools you will Learn

Course Structure

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  • Principles of Marketing
  • New rules of branding & customer journey
  • Strategic Thinking: Pillars of Brand Marketing & Direct Marketing
  • Defining Consumer Persona, Segmentation & Targeting
  • Analysis of Marketing Campaigns
  • Art & Creativity in Marketing
  • Introduction to Digital Marketing & Latest Trends
    • Overview of Social Media Marketing, SEO, Content Marketing, Digital Advertising and Web UX
    • Case Studies around the integrated marketing approach on digital
  • Starting the digital journey: Building the initial roadmap for a brand online
  • Understanding the Social Media Platforms
    • Facebook, Twitter, Linkedin, Intagram, YouTube, Snapchat, Pinterest and TikTok
  • Deepdive into the key platforms & Best Practices
    • Facebook, Twitter, Linkedin, Intagram, YouTube, Snapchat, Pinterest and TikTok
    • Live Brand Case Studies discussion
  • Assignments & Live Case Study Presentation & Discussion
  • The 3 Vs of new age marketing:
    • Video, Voice & Vernacular
    • Marketing to Bharat
  • Tools for Content Creation & Hacks
  • Email Marketing
  • Influencer Marketing
  • Campaign Planning & Ideation
    • Psychology of social content & sharing
    • Crafting the perfect Social Media Strategy
  • Online Reputation Management
  • Assignment Presentations & Discussion
  • Module Test
  • Digital Advertising: Introduction
  • Facebook Advertising
  • Facebook Platform Advertising & Best Practices
  • Leveraging the power of Linkedin Advertising: Intro & Demo
  • Programmatic Advertising: Introduction to automation in digital advertising
  • Google Search Ads
  • Google Display Ads
    • Different Targeting & audiences on Google
  • Assignments & Case Studies
  • Youtube Advertising for brand building: World’s 2nd Largest Search Engine
  • Media Planning & Full Funnel Advertising
    • How to choose the different kinds of advertising channels for different use cases
  • Google Analytics: Introduction
    • Data driven approach to digital campaigns
  • Google Analytics: Part-2
  • Social Media Analytics & Success KPIs
  • Module Test
  • Module Case Presentation & Discussion
  • Search Engine Optimisation: One of the widely used terms in digital
  • How Search Engines work & Factors that impact Search Rankings
  • Content-driven approach to SEO:
    • Building the 10x Content Strategy
    • Driving organic traffic to your website for conversions
  • Content Writing 101
  • Top tools for SEO: Competitive Intelligence & Keyword Research
  • Developing Organic Strategy for brands
    • via Content growth hack
  • Onpage & Offpage SEO
  • Local & Youtube SEO
  • App Store Optimisation
  • Module Case Presentation & Discussion
  • Module Test
  • Final Online Test
  • Career & Entrepreneurship opportunities
  • Basics of Client-Agency communication
  • Profile & Resume Building
  • Managerial Skills Workshop
  • 4 week Mandatory Internship on Client Project
    • Project on one brand / vertical of choice
  • Interview Preparation
  • Placement Assistance


India's Top Digital Leaders

  • Suneil Chawla

    Suneil Chawla

    Cofounder, Social Beat & DigiGrad

    Alumnus, IIM Ahmedabad (2007)

  • Vikas Chawla

    Vikas Chawla

    Cofounder, Social Beat & DigiGrad

    Alumnus, London School of Economics (2009)

  • David

    David Appasamy

    Head-Brand & Strategy, Social Beat

  • Roshni Chabbria

    Roshni Chabbria

    Associate Vice President

Acclaimed Marketing Evangelists

  • Sundar


    Associate Vice President - Paid Media & Analytics

  • Aishwarya Merwade

    Aishwarya Merwade

    Digital Marketing Manager, Assetz

  • Ankit Patel

    Ankit Patel

    Founder, BizBucks

  • Vivek

    Srinidhi Maheshwari

    Senior Manager - Digital Marketing


  • clientlogo

    As a novice in the Digital Advertising field, I saw an opportunity in this lockdown to gain some knowledge. I found a very good Institute-Digigrad. Digigrad perfectly stresses on the various Digital Channels. Their course is thoughtfully designed for beginners as well as professionals who are upgrading their skills.


    Shantanu Mohile

    15 year of Experience in Print Advertising Alumnus, Digital Ads Master Program

  • clientlogo

    The course on Digital Advertising was extremely informative and interactive. It is a great value addition for anyone looking to make a career in digital. All the trainers were experts in what they taught and were very approachable. Looking forward to exploring more courses with DigiGrad.


    Lakshmi Venugopal

    Investment Professional Alum, Digital Ads Master Program

  • clientlogo

    A comprehensive detailed program designed for beginners like me. The facilitators were enthusiastic and thorough with the content. This course motivated me to explore digital marketing further


    Yojit Kohli

    Student Alumnus, Digital Ads Master Program


DigiGrad is a digital training initiative by Social Beat. Founded in 2012, Social Beat is one of India's fastest-growing independent digital marketing solutions companies, enabling businesses to build their brands and achieve business results via the digital medium.

Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai, Mumbai and Delhi. With focus verticals of retail, FMCG, consumer apps, real estate, BFSI, e-commerce and healthcare, Social Beat has 100+ marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, Khata Book, Kangaroo Kids, Khadims, mFine, Swiggy, Klay Schools, Shop101, Chumbak, Assetz Property, Sundaram Mutual, Wonderchef, Forum Mall, Rummy Culture, Casagrand and, amongst many others

About BML Munjal University

Named after the late Founder Chairman of the Hero Group, BML Munjal University (BMU) is a unique not-for-profit initiative founded by the promoters of the Hero Group. BMU is mentored by Imperial College London and is engaged in creating, preserving, and imparting internationally benchmarked knowledge and skills. The university seeks to transform higher education in India by creating a world-class innovative teaching, learning and research environment. It envisions to become a nursery for the leaders of tomorrow and a repository of knowledge.

The various undergraduate, postgraduate and postdoctoral programmes offered in the University are Ph.D, MBA, B.Tech, BBA, B.A. (Hons) Economics, B. Com (Hons), B.A., LL.B. (Hons.), B.B.A., LL.B. (Hons.)

The School of Management at BML Munjal University has been ranked 37th among all management institutions across India in the NIRF Rankings 2020. BMU is the youngest entrant in the top 37 list, comprising 27 government and 10 private institutions.